What it's all about
“Here is your country. Cherish these natural wonders, cherish the natural resources, cherish the history and romance as a sacred heritage, for your children and your children’s children. Do not let selfish men or greedy interests skin your country of its beauty, its riches or its romance.” – Theodore Roosevelt
Theodore Roosevelt’s words speak loudly to what Atlas Phoenix was created for. Atlas Phoenix is a company dedicated to capturing a digital footprint of landscapes around the world, so that the generations to come can enjoy what we are so lucky to have right now.
But more than just simply taking a few photos, Atlas Phoenix strives to capture the soul of a landscape: what makes that landscape unique from every other in the world. Sure, the Swiss Alps and Canadian Rockies are both mountain ranges covered in snow, but we would all agree that the two have very different souls.
It’s highly important that we capture these landscapes while we can, because there is no guarantee that they will be around for generations to come. Whether it’s human induced climate change, environmental disasters such as earthquakes or geopolitical change, landscapes can be lost in a heartbeat. For example, 8.000 years ago, the Sahara Desert was lush and green; a haven for life. Now it’s the worlds dust bowl, a land so harsh. This is why Atlas Phoenix exists.
We are realistic, no matter how hard we try, we will never recreate a landscape to its exact same state, but we can take a digital snapshot for future generations to cherish.
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